New Look!

The Celo Website Makeover

After a couple of weeks waiting around for the hosts to come around and give us worry-free access to our control panel, here it is, the remodeled, rearranged and customized website. The layout was designed using the HTML5 capabilities of Wix, but you can only do so much with a WordPress theme. Nevertheless, it was fun reinventing the site.

It could have gone to a more flashy, fashionable look, but working within the limits of time and theme, it is quite utilitarian, with afew embellishments up , and then some in progress. A working business website should contain only the essentials, and leave all the discussion between us and the client.

But I dare say, Mantra and WordPress are ever so reliable, a it saddens me that the layout styling we created with Wix will have to be taken down, not now but as soon as everything is all set. All the site needed was a little bit of new furniture and ambience. But with Wix’s flexibility, I guess we’ll have more options in the future ventures.

This will take a lot of work, maintaining a good web presence. But please, visit the site and see for yourself.

Outside The Box

Think Outside The Box

This is about going beyond boundaries.

think outside the box

Fig. to think freely, not bound by old, nonfunctional, or limiting structures, rules, or practices. (As if thinking or creativity were confined in or limited by a figurative box. Compare this with think inside the box.) You won’t come up with good ideas until you think outside the box. Let’s think outside the box for a minute and try to find a better solution.
See also:box, outside, the, think
McGraw-Hill Dictionary of American Idioms and Phrasal Verbs. © 2002 by The McGraw-Hill Companies, Inc.

think outside the box

alsothink out of the box

to develop ideas that are different and unusual We need to think outside the box if we are going to come up with something really new. These guys are incredibly creativethey really know how to think out of the box.

Usage notes: sometimes used with verbs other thanthink: You need to look outside the box and see what you can come up with.
Etymology: based on the idea that limiting your thoughts is like thinking inside a box which can contain only a certain number of ideas
See also:box, outside, the, think
Cambridge Dictionary of American Idioms Copyright © Cambridge University Press 2003. Reproduced with permission.

This flexible English phrase is a rhetorical trope with a range of variant applications.

The metaphorical “box” in the phrase “outside the box” may be married with something real and measurable — for example, perceived budgetary[13] or organizational[14] constraints in a Hollywood development project. Speculating beyond its restrictive confines the box can be both:

(a) positive— fostering creative leaps as in generating wild ideas (the conventional use of the term);[13] and
(b) negative— penetrating through to the “bottom of the box.” James Bandrowski states that this could result in a frank and insightful re-appraisal of a situation, oneself, the organization, etc.

On the other hand, Bandrowski argues that the process of thinking “inside the box” need not be construed in a pejorative sense. It is crucial for accurately parsing and executing a variety of tasks — making decisions, analyzing data, and managing the progress of standard operating procedures, etc.

Hollywood screenwriter Ira Steven Behr appropriated this concept to inform plot and character in the context of a television series. Behr imagined a core character:

He is going to be “thinking outside the box,” you know, and usually when we use that cliche, we think outside the box means a new thought. So we can situate ourselves back in the box, but in a somewhat better position.[14]

The phrase can be used as a shorthand way to describe speculation about what happens next in a multi-stage design thinking process.